PLA Robo PLA

I'm a full on noob with this stuff but after overcoming some initial issues, I'm having a blast. I have tried a few prints with the PLA blue that came with the kit and used some Hatchbox white (1.75mm) last night on a test iPhone case. Both worked well and any issues I had seeming to be bed heat and adhesion to the bed(I didn't prep properly). A question, though:

I see that Robo sells its own brand of filament. Is this a renamed brand that is talked about on here frequently or is it indeed a filament specific to Robo? I haven't found any specific info on it.

 

Thanks, Mark.