It's not that simple... The timing of a product launch is critical along with good word of mouth and buzz. You leave some of those things out of your control when you use crowd funding. Additionally if you have an unforeseen issue and have to return the money... Well , the pitfall of that scenario is self explanatory. For an established company it can signal issues in the operational process. The risk of crowd funding (for an established company) versus the reward of easy money paints a picture of desperation or at best a very aggressive and risky growth plan. Anyhow , that's just speculation and we may never know for sure why they're using CF again. I for one will stop waiting for them and start shopping for a second printer in the next couple months.